Days Of Our Lives, or, SEO for beginners

If you are a blogger, raise your hand. Now raise the other one. Now turn around once and jump to the left. Then sit down and take a few deep breaths, because if you’re a blogger, that’s probably more exercise than you’ve had all week. Oh, and you can put your hands down now.

All of that activity leads me to paragraph 2, and if you’re still here at this point, that means that your curiosity was raised by the title of this post, so I surmise that you feel as if you should read about techniques for gaining more readers, even though secretly, you know that you prefer to read silly stories.

But don’t be discouraged, dear blogger with less-than-adequate understanding of technical terms! Speaking for myself, I sometimes feel as if I could, and should, be doing more to maximise readership of my blog (this thought usually only occurs when I’m really happy with a post I’ve just published, ie, only occasionally) but if I attempt to read a guide to increasing readership, my eyes immediately start to glaze over and I find myself wondering if it’s too soon to put the kettle on for another coffee, or whether I really should clean the shower after all.

Until now, the trouble with all those posts full of tips for gaining more readers is twofold. 1: they are instructional, and 2. they utilise technical terminology. I mean, what even is SEO, right? Right!

So in order to help myself and any other bloggers who is unable to read and follow a list of instructions, I’ve turned the relevant terms into characters from a daytime TV soap opera.



Sitemap: Sitemap is the town where our soap opera unfolds. It’s just an ordinary little every-town that you’d find in any Westernised country, with a quiet, suburban, middle-class feel to it. There’s not much to make it stand out, apart from an unnaturally high amount of organised crime, supernatural incidents, and the large number of multi-national corporations run by corrupt bosses that are headquartered in it.

SEO: SEO is the patriarch of the family at the heart of our story. His nickname, SEO, (pronounced to rhyme with Theo) is derived from the fact that he is the Senior Executive Officer at some shady business that is never described in more than the vaguest terms as some kind of import/export business. Like the Godfather, you don’t mess with SEO, and if you do, you may find yourself in the river with a brick tied to your person. However, don’t feel despondent – there’s always a chance that if you were popular with viewers, you will make a comeback when it’s  discovered that it wasn’t really you who was thrown in the river after all, but your previously-never-heard-of twin brother.

SEO, the patriarch at the head of all the drama set in Sitemap.

SEO, the patriarch at the head of all the drama set in Sitemap.

Site Rankings a swarthy hero in a black leather bikie jacket, Site is a bit of a dark horse, and in season 1, we just can’t tell if he’s a tough guy with no feelings, or whether there’s a heart of gold  beating underneath all that black leather.

Page Rankings Fiery and pretty, Page Ranking’s true identity as Site’s younger sister is only revealed in Season 4, at which point a series of flashbacks helpfully remind the viewer, and the troubled Site, of scenes from Seasons 1, 2 and 3, when the two found themselves forced together in compromising situations. For example, they first meet in Season 1, when they are the sole survivors of a shipwreck, and are forced to live together for weeks on a tiny desert island, in a small cabin with nothing but a small bar fridge and one large four-poster bed.

Webmaster:  A mysterious bearded gentleman in a long robe, rumoured to have come from “the East.” True to the genre of Western daytime soap operas, his exact origins are never made any clearer than that, and his dark skin and mysterious unnamed place of origin serve to make the character seem exotic and slightly “other-worldly” within the insular world our characters inhabit. To enhance this image, the Webmaster lives in a little hut in the forest a few miles out of town, keeps owls, and takes an interest in all sorts of mysterious practices, including Pilates and astrology. Thus his appearances in the storyline occur when it’s necessary to save a character who can’t be taken to a conventional hospital for some complicated reason, or to give the viewer a hint of some disaster that is about to befall one of the characters.

Webmaster tools the crystal ball used by the Webmaster as an aid to fortelling the future. Other tools include astrological charts, the weather report, Yahoo Answers, and Siri.


A crystal ball - one of the Webmaster's tools for predicting the future

A crystal ball – one of the Webmaster’s tools for predicting the future

Algorithms: Algorithms is the chilled-out bar where the main characters frequently hang out, grab a few drinks, and hatch their plans. Algorithms has been the site of a number of significant moments in the show, for example, the engagement party for Site and Page, where Site’s third cousin-once-removed, Hierarchical Link, drank one too many Bacardi and Cokes and tells Site that she is not really Page’s mother, as everyone has believed to that point, leaving Site to work out for himself who Page’s mother really is, an investigation that is the main focus for the next 2 seasons of high-rating episodes. One of the most popular storylines so far was in Season 2, when Site and Page Rankings were holed up in the Algorithms bar for a month, living on nothing but peanuts and ouzo, while a gang of bikies held the bar under seige. (see below.)

Crawlers: a gang of bikies who have connections with some unsavoury characters living in Sitemap. They hold a grudge against SEO and the entire Rankings family, for reasons yet to be revealed, and feature in some of the most popular story lines, for example in Season 3, when they kidnap Page Rankings and keep her locked in an old deserted schoolhouse for weeks, while Site Rankings and the local police chief follow false leads in their attempt to rescue her, and in Season 2, when they take over Algorithms and hold Page and Site hostage inside it for more than a month. (see above.)


Well dear readers, that is where our lesson in SEO for beginners ends for today. I hope this will help next time you come across any of the terms above. Hopefully now, you will be able to read with more interest, rather than tuning out, because as you read, you will be wondering, who really is Page Rankings mother, and what is real secret behind the grudge the Crawlers hold against the Rankings family?

To find out all of this and more you will have to stay tuned until Season 17.



Al Capone: Pinterest

Crystal ball: Phoenix Orion


Leave a comment


  1. Hee, very funny! True to most soap operas, the characters’ relationships are very confusing and dipped in a healthy dose of intrigue.
    If anyone is having trouble with SEO and the gang, I get countless offers from kind people in my spam folder offering to help 🙂

    Liked by 1 person

    • Thanks for that offer Draliman, I hope readers will check in with you if they need assistance. I had a lot of fun with that post as it was an excuse to read over synopses of “Days of Our Lives” on Wikipedia and recall the types of crazy story lines that those daytime soaps have. Crazy!


      • Funnily enough, I always thought until recently that “Days of Our Lives” was a fictional soap opera and only existed within “Friends” 🙂

        Liked by 1 person

  2. An interesting take!

    Liked by 1 person

  3. Thanks for the heads-up. There was me thinking it stood for ‘Small Elephant Operator’, the Indian equivalent of Man-with-a-Van. Live and learn.

    All seriousness aside, however, a nice piece of creative writing.

    Liked by 2 people


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